How Do Adolescents Process Advertisements? The Influence of...

How Do Adolescents Process Advertisements? The Influence of Ad Characteristics, Processing Objective, and Gender

Edens, Kellah M., McCormick, Christine B.
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Volume:
25
Language:
english
Journal:
Contemporary Educational Psychology
DOI:
10.1006/ceps.1999.1031
Date:
October, 2000
File:
PDF, 56 KB
english, 2000
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