When consumers doubt, Watch out! The role of CSR skepticism

Journal of Business Research 2013 / 10 Vol. 66; Iss. 10

When consumers doubt, Watch out! The role of CSR skepticism

Skarmeas, Dionysis, Leonidou, Constantinos N.
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Volume:
66
Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2013.02.004
Date:
October, 2013
File:
PDF, 256 KB
english, 2013
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