Factors influencing word of mouth effectiveness: receiver...

European Journal of Marketing 2008 / 04 Vol. 42; Iss. 3/4

Factors influencing word of mouth effectiveness: receiver perspectives

Sweeney, Jillian C., Soutar, Geoffrey N., Mazzarol, Tim
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Volume:
42
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090560810852977
Date:
April, 2008
File:
PDF, 160 KB
english, 2008
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