The Impact of a Flagship vs. a Brand Store on Brand...

Journal of Retailing 2013 / 12 Vol. 89; Iss. 4

The Impact of a Flagship vs. a Brand Store on Brand Attitude, Brand Attachment and Brand Equity

Dolbec, Pierre-Yann, Chebat, Jean-Charles
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Volume:
89
Language:
english
Journal:
Journal of Retailing
DOI:
10.1016/j.jretai.2013.06.003
Date:
December, 2013
File:
PDF, 294 KB
english, 2013
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