Consumer evaluations of brand imitations

European Journal of Marketing 2001 / 02 Vol. 35; Iss. 1/2

Consumer evaluations of brand imitations

d’Astous, Alain, Gargouri, Ezzedine
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Volume:
35
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090560110363391
Date:
February, 2001
File:
PDF, 156 KB
english, 2001
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