From being branded to doing branding: Studying...

Scandinavian Journal of Management 2013 / 6 Vol. 29; Iss. 2

From being branded to doing branding: Studying representation practices from a communication-centered approach

Vásquez, Consuelo, Sergi, Viviane, Cordelier, Benoit
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Volume:
29
Language:
english
Journal:
Scandinavian Journal of Management
DOI:
10.1016/j.scaman.2013.02.002
Date:
June, 2013
File:
PDF, 1.01 MB
english, 2013
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