Impact of promotions on shopper price comparisons

Journal of Business Research 2013 / 07 Vol. 66; Iss. 7

Impact of promotions on shopper price comparisons

Kaltcheva, Velitchka D., Winsor, Robert D., Patino, Anthony, Shapiro, Stewart
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Volume:
66
Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2011.06.005
Date:
July, 2013
File:
PDF, 998 KB
english, 2013
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