A tale of tales: the Apple Newton narratives

Journal of Strategic Marketing 2006 / 03 Vol. 14; Iss. 1

A tale of tales: the Apple Newton narratives

Jensen Schau, Hope, Muñiz, Albert M.
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Volume:
14
Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/09652540500511255
Date:
March, 2006
File:
PDF, 390 KB
english, 2006
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