Mobile word-of-mouth – A grounded theory of mobile viral...

Mobile word-of-mouth – A grounded theory of mobile viral marketing

Palka, Wolfgang, Pousttchi, Key, Wiedemann, Dietmar G
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Volume:
24
Language:
english
Journal:
Journal of Information Technology
DOI:
10.1057/jit.2008.37
Date:
June, 2009
File:
PDF, 298 KB
english, 2009
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