Conceptualizing word‐of‐mouth activity, triggers and...

European Journal of Marketing 2007 / 11 Vol. 41; Iss. 11/12

Conceptualizing word‐of‐mouth activity, triggers and conditions: an exploratory study

Mazzarol, Tim, Sweeney, Jillian C., Soutar, Geoffrey N.
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Volume:
41
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090560710821260
Date:
November, 2007
File:
PDF, 167 KB
english, 2007
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