Neighborhood Social Capital and Social Learning for...

Marketing Science 2013 / 11 Vol. 32; Iss. 6

Neighborhood Social Capital and Social Learning for Experience Attributes of Products

Lee, Jae Young, Bell, David R.
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Volume:
32
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.2013.0796
Date:
November, 2013
File:
PDF, 4.36 MB
english, 2013
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