An Investigation of the Customer Orientation of...

Journal of Hospitality & Leisure Marketing 2006 / 10 Vol. 15; Iss. 1

An Investigation of the Customer Orientation of Professional Sports Organizations: Development of the Sports Fan Orientation Scale (SFOS)

Bristow, Dennis N., Schneider, Kenneth C.
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Volume:
15
Language:
english
Journal:
Journal of Hospitality & Leisure Marketing
DOI:
10.1300/J150v15n01_03
Date:
October, 2006
File:
PDF, 150 KB
english, 2006
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