Reflections on the Information Overload Paradigm in...

Reflections on the Information Overload Paradigm in Consumer Decision Making

Naresh K. Malhotra
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Volume:
10
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.2307/2488913
Date:
March, 1984
File:
PDF, 288 KB
english, 1984
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