An integrated framework to improve quality and competitive...

International Journal of Bank Marketing 2012 / 10 Vol. 30; Iss. 7

An integrated framework to improve quality and competitive positioning within the financial services context

Paltayian, George N., Georgiou, Andreas C., Gotzamani, Katerina D., Andronikidis, Andreas I.
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Volume:
30
Language:
english
Journal:
International Journal of Bank Marketing
DOI:
10.1108/02652321211274282
Date:
October, 2012
File:
PDF, 351 KB
english, 2012
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