Alternative perspectives on marketing and the place brand

European Journal of Marketing 2008 / 05 Vol. 42; Iss. 5/6

Alternative perspectives on marketing and the place brand

de Chernatony, Leslie, Medway, Dominic, Warnaby, Gary
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Volume:
42
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090560810862552
Date:
May, 2008
File:
PDF, 120 KB
english, 2008
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