A Review of Portfolio Planning Models for Industrial...

European Journal of Marketing 1990 / 03 Vol. 24; Iss. 3

A Review of Portfolio Planning Models for Industrial Marketing and Purchasing Management

Turnbull, Peter W.
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Volume:
24
Journal:
European Journal of Marketing
DOI:
10.1108/03090569010000629
Date:
March, 1990
File:
PDF, 1.02 MB
1990
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