The relationship between country‐of‐origin image and brand...

International Marketing Review 2011 / 09 Vol. 28; Iss. 5

The relationship between country‐of‐origin image and brand image as drivers of purchase intentions

Diamantopoulos, Adamantios, Schlegelmilch, Bodo, Palihawadana, Dayananda
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Volume:
28
Language:
english
Journal:
International Marketing Review
DOI:
10.1108/02651331111167624
Date:
September, 2011
File:
PDF, 192 KB
english, 2011
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