Customer Loyalty as a Construct in the Marketing of Banking...

International Journal of Bank Marketing 1987 / 03 Vol. 5; Iss. 3

Customer Loyalty as a Construct in the Marketing of Banking Services

Jain, Arun K., Pinson, Christian, Malhotra, Naresh K.
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Volume:
5
Language:
english
Journal:
International Journal of Bank Marketing
DOI:
10.1108/eb010811
Date:
March, 1987
File:
PDF, 1.29 MB
english, 1987
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