Sustainable competitive advantage and marketing innovation...

Management Research Review 2009 / 12 Vol. 33; Iss. 1

Sustainable competitive advantage and marketing innovation within firms

Berrell, Mike, Ren, Liqin, Xie, Guangya, Krabbendam, Koos
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Volume:
33
Language:
english
Journal:
Management Research Review
DOI:
10.1108/01409171011011580
Date:
December, 2009
File:
PDF, 116 KB
english, 2009
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