The Effects of Openness on Attitude toward the Ad, Attitude...

Journal of Current Issues & Research in Advertising 2010 / 09 Vol. 32; Iss. 2

The Effects of Openness on Attitude toward the Ad, Attitude toward the Brand, and Brand Beliefs in Dutch Magazine Ads

Ketelaar, Paul E., Van Gisbergen, Marnix S., Bosman, Jan A.M., Beentjes, Johannes
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Volume:
32
Language:
english
Journal:
Journal of Current Issues & Research in Advertising
DOI:
10.1080/10641734.2010.10505286
Date:
September, 2010
File:
PDF, 2.32 MB
english, 2010
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