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Predicting consumer behavior with two emotion appraisal dimensions: Emotion valence and agency in gift giving
de Hooge, Ilona E.Volume:
31
Language:
english
Journal:
International Journal of Research in Marketing
DOI:
10.1016/j.ijresmar.2014.04.002
Date:
December, 2014
File:
PDF, 426 KB
english, 2014