Importance‐Performance Analysis and the Measurement of...

European Journal of Marketing 1993 / 03 Vol. 27; Iss. 2

Importance‐Performance Analysis and the Measurement of Service Quality

Ennew, Christine T., Reed, Geoffrey V., Binks, Martin R.
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Volume:
27
Journal:
European Journal of Marketing
DOI:
10.1108/03090569310026402
Date:
March, 1993
File:
PDF, 744 KB
1993
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