Exploring the impact of mobile money services on marketing...

Exploring the impact of mobile money services on marketing interactions in relation to consumer well-being in subsistence marketplaces – lessons from rural Cambodia

Fang, Jeff, Russell, Roslyn, Singh, Supriya
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Volume:
30
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.2014.884619
Date:
May, 2014
File:
PDF, 340 KB
english, 2014
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