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Manufacturer brand value and the respective role of brand sensitivity, situational involvement and enduring involvement
Mathews-Lefebvre, Clarinda, Valette-Florence, PierreVolume:
21
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/bm.2014.3
Date:
April, 2014
File:
PDF, 229 KB
english, 2014