Effects of product image at three stages of the consumer...

Journal of Fashion Marketing and Management 2001 / 03 Vol. 5; Iss. 1

Effects of product image at three stages of the consumer decision process for apparel products: alternative evaluation, purchase and post‐purchase

Jessie Chen‐Yu, H., Kincade, Doris H.
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Volume:
5
Language:
english
Journal:
Journal of Fashion Marketing and Management: An International Journal
DOI:
10.1108/EUM0000000007277
Date:
March, 2001
File:
PDF, 2.97 MB
english, 2001
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