Targeting buyers of counterfeits of luxury brands: A study...

Journal of Targeting Measurement and Analysis for Marketing 2009 / 3 Vol. 17; Iss. 1

Targeting buyers of counterfeits of luxury brands: A study on attitudes of Singaporean consumers

Phau, Ian, Teah, Min, Lee, Agnes
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Volume:
17
Language:
english
Journal:
Journal of Targeting, Measurement and Analysis for Marketing
DOI:
10.1057/jt.2008.25
Date:
March, 2009
File:
PDF, 148 KB
english, 2009
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