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Customer co‐creation in service innovation: a matter of communication?
Verma, Rohit, Gustafsson, Anders, Kristensson, Per, Witell, LarsVolume:
23
Language:
english
Journal:
Journal of Service Management
DOI:
10.1108/09564231211248426
Date:
June, 2012
File:
PDF, 112 KB
english, 2012