LA FORCE DE VENTE || Contribution des vendeurs aux...

LA FORCE DE VENTE || Contribution des vendeurs aux activités de veille marketing et commerciale : d'un cadre conceptuel aux opportunités de recherche

Joël Le Bon
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Volume:
12
Year:
1997
Journal:
Recherche et Applications en Marketing
DOI:
10.2307/40589095
File:
PDF, 3.14 MB
1997
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