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CONCURRENCE ET ANALYSE CONCURRENTIELLE EN MARKETING || Marketing des services : stratégie, outils, managementby Christopher Lovelock; Denis Lapert
Review by: Frédéric JallatVolume:
14
Year:
1999
Language:
french
Journal:
Recherche et Applications en Marketing
DOI:
10.2307/40589209
File:
PDF, 332 KB
french, 1999