Comment le marché évalue-t-il l'ajout d'un canal de...

Comment le marché évalue-t-il l'ajout d'un canal de distribution sur Internet ?

Inge Geyskens, Katrijn Gielens and Marnik G. Dekimpe
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Volume:
18
Year:
2003
Journal:
Recherche et Applications en Marketing
DOI:
10.2307/40589368
File:
PDF, 3.11 MB
2003
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