MARKETING EXPÉRIENTIEL || NOTE DE RECHERCHE: La relation...

Recherche et Applications en Marketing 2008 / 09 Vol. 23; Iss. 3

MARKETING EXPÉRIENTIEL || NOTE DE RECHERCHE: La relation surprise-ravissement revisitée à l'aune du marketing expérientiel

Joëlle Vanhamme
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Volume:
23
Journal:
Recherche et Applications en Marketing
DOI:
10.2307/40589578
Date:
September, 2008
File:
PDF, 2.74 MB
2008
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