MARKETING EXPÉRIENTIEL || Social marketing in the 21st centuryby Alan R. Andreasen
Review by: Caroline Gauthier and Carolina Obino Correa WerleVolume:
23
Language:
french
Journal:
Recherche et Applications en Marketing
DOI:
10.2307/40589580
Date:
September, 2008
File:
PDF, 333 KB
french, 2008