Mood, Awareness, and Product Evaluation

Mood, Awareness, and Product Evaluation

Gerald J. Gorn, Marvin E. Goldberg and Kunal Basu
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Volume:
2
Year:
1993
Language:
english
Journal:
Journal of Consumer Psychology
DOI:
10.2307/1480228
File:
PDF, 373 KB
english, 1993
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