The Cognitive Organization of Product Information: Effects...

The Cognitive Organization of Product Information: Effects of Attribute Category Set Size on Information Recall

Jong-Won Park and Robert S. Wyer, Jr.
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Volume:
2
Year:
1993
Language:
english
Journal:
Journal of Consumer Psychology
DOI:
10.2307/1480507
File:
PDF, 514 KB
english, 1993
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