The Effects of the Selective Consideration of Alternatives...

The Effects of the Selective Consideration of Alternatives on Consumer Choice and Attitude: Decision Consistency

Steven S. Posavac, David M. Sanbonmatsu and Edward A. Ho
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Volume:
12
Year:
2002
Language:
english
Journal:
Journal of Consumer Psychology
DOI:
10.2307/1480625
File:
PDF, 480 KB
english, 2002
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