Attitude Functions in Advertising: The Interactive Role of...

Attitude Functions in Advertising: The Interactive Role of Products and Self-Monitoring

Sharon Shavitt, Tina M. Lowrey and Sang-Pil Han
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Volume:
1
Year:
1992
Language:
english
Journal:
Journal of Consumer Psychology
DOI:
10.2307/1480664
File:
PDF, 501 KB
english, 1992
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