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Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell
Strahilevitz, Michal, Myers, John G.Volume:
24
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/209519
Date:
March, 1998
File:
PDF, 227 KB
english, 1998