Central and Peripheral Routes to Advertising Effectiveness:...

Journal of Consumer Research 1983 / 09 Vol. 10; Iss. 2

Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement

Richard E. Petty, John T. Cacioppo and David Schumann
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Volume:
10
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.2307/2488919
Date:
September, 1983
File:
PDF, 460 KB
english, 1983
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