Measuring Miscomprehension for Televised Communications...

Measuring Miscomprehension for Televised Communications Using True-False Questions

David C. Schmittlein and Donald G. Morrison
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
10
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.2307/2488920
Date:
September, 1983
File:
PDF, 367 KB
english, 1983
Conversion to is in progress
Conversion to is failed