What's in a Name? A Complimentary Means of Persuasion

Journal of Consumer Research 1995 / 09 Vol. 22; Iss. 2

What's in a Name? A Complimentary Means of Persuasion

Daniel J. Howard, Charles Gengler and Ambuj Jain
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Volume:
22
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.2307/2489812
Date:
September, 1995
File:
PDF, 427 KB
english, 1995
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