Understanding the Impact of Web Personalization on User...

MIS Quarterly 2006 / 12 Vol. 30; Iss. 4

Understanding the Impact of Web Personalization on User Information Processing and Decision Outcomes

Kar Yan Tam and Shuk Ying Ho
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Volume:
30
Language:
english
Journal:
MIS Quarterly
DOI:
10.2307/25148757
Date:
December, 2006
File:
PDF, 4.35 MB
english, 2006
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