Withholding Consumption: A Social Dilemma Perspective on...

Journal of Consumer Research 2001 / 12 Vol. 28; Iss. 3

Withholding Consumption: A Social Dilemma Perspective on Consumer Boycotts

Sen, Sankar, Gürhan‐Canli, Zeynep, Morwitz, Vicki
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Volume:
28
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/323729
Date:
December, 2001
File:
PDF, 418 KB
english, 2001
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