A Gravity‐Based Multidimensional Scaling Model for Deriving...

A Gravity‐Based Multidimensional Scaling Model for Deriving Spatial Structures Underlying Consumer Preference/Choice Judgments

DeSarbo, Wayne S., Kim, Juyoung, Choi, S. Chan, Spaulding, Melinda
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Volume:
29
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/339923
Date:
June, 2002
File:
PDF, 204 KB
english, 2002
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