The Devaluation Effect: Activating a Need Devalues...

The Devaluation Effect: Activating a Need Devalues Unrelated Objects

Brendl, C. Miguel, Markman, Arthur B., Messner, Claude
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Volume:
29
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/346243
Date:
March, 2003
File:
PDF, 176 KB
english, 2003
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