The Influence of Generic Advertising on Brand Preferences

Journal of Consumer Research 2004 / 03 Vol. 30; Iss. 4

The Influence of Generic Advertising on Brand Preferences

Chakravarti, Amitav, Janiszewski, Chris
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Volume:
30
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/380284
Date:
March, 2004
File:
PDF, 376 KB
english, 2004
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