The Influence of Price Discount Framing on the Evaluation...

Journal of Consumer Research 2004 / 03 Vol. 30; Iss. 4

The Influence of Price Discount Framing on the Evaluation of a Product Bundle

Janiszewski, Chris, Cunha, Jr., Marcus
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Volume:
30
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/380287
Date:
March, 2004
File:
PDF, 142 KB
english, 2004
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