Promotion and Prevention across Mental Accounts: When...

Promotion and Prevention across Mental Accounts: When Financial Products Dictate Consumers’ Investment Goals

Zhou, Rongrong, Pham, Michel Tuan
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
31
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/383429
Date:
June, 2004
File:
PDF, 159 KB
english, 2004
Conversion to is in progress
Conversion to is failed