Consumer Perceptions of Iconicity and Indexicality and...

Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings

Grayson, Kent, Martinec, Radan
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Volume:
31
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/422109
Date:
September, 2004
File:
PDF, 277 KB
english, 2004
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