Babyfaces, Trait Inferences, and Company Evaluations in a...

Journal of Consumer Research 2008 / 06 Vol. 35; Iss. 1

Babyfaces, Trait Inferences, and Company Evaluations in a Public Relations Crisis

Gorn, Gerald J., Jiang, Yuwei, Johar, Gita Venkataramani
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Volume:
35
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/529533
Date:
June, 2008
File:
PDF, 404 KB
english, 2008
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