When Wanting Is Better than Having: Materialism,...

Journal of Consumer Research 2013 / 06 Vol. 40; Iss. 1

When Wanting Is Better than Having: Materialism, Transformation Expectations, and Product-Evoked Emotions in the Purchase Process

Marsha L. Richins
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Volume:
40
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/669256
Date:
June, 2013
File:
PDF, 496 KB
english, 2013
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